How to price to sell and still make a profit

The asking price you set for your home significantly affects whether you will profit in the sale, how much you will profit and how long your home will sit on the market. Your real estate agent’s knowledge of the overall market and what’s selling – or not selling – will be invaluable in helping you determine the price. The objective is to find a price that the market will bear but won’t leave money on the table.

Here are some points to consider:

Time. Time is not on your side when it comes to real estate. Although many factors influence the outcome, perhaps time is the biggest determinant in whether or not you see a profit and how much you profit. Studies show that the longer a house stays on the market, the less likely it is to sell for the original asking price. Therefore, if your goal is to make money, think about a price that will encourage buyer activity (read: fair market value).

Value vs. Cost. Pricing your home to sell in a timely fashion requires some objectivity. It’s important that you not confuse value with cost – in other words, how much you value your home versus what buyers are willing to pay for it. Don’t place too much emphasis on home improvements when calculating your price, because buyers may not share your taste. For instance, not everyone wants hardwood floors or granite countertops.

Keep it simple. Because time is of the essence, make it easy for the buyers. Remain flexible on when your agent can schedule showings. Also, avoid putting contingencies on the sale. Though a desirable move-in date makes for a smoother transition between homes, it could cause you to lose the sale altogether.
Ask me ANY question about selling your home or property. Or request my FREE in-home presentation of how I would market your property in the Baton Rouge area! There’s no obligation, and I promise to get back to you quickly…

Isaac Jackson
Broker, Residential Keys Real Estate
225-205-8705.

9131 Interline Avenue
Suite 11B
Baton Rouge, LA 70809

Click Here to Sell Your Home

Residential Keys Real Estate is a licensed real estate brokerage firm in Louisiana. Each office is independently owned and operated. Residential Keys Real Estate Main Office: 9131 Interline Ave. Ste 11B. Baton Rouge, LA 70809. Main Office Phone: 225-205-8705.